Be Curly Advanced™ shampoo

Give your wash day routine a strong foundation. Curls, coils and waves are naturally more fragile, which is why our game-changing shampoo for curly hair, coily hair and wavy hair replenishes with an essential curl-strengthening peptide derived from plant proteins.

This silicone-free shampoo for curly hair types removes impurities and product build-up from hair and scalp. When used with be curly advanced™ conditioner it acts as a defensive shield, enveloping the curl to protect against humidity and instantly reduce frizz^*. After one wash day, curl patterns look healthier and more defined^*.

Created with our expert team of texture stylists.

Suitable for
All curl types: coily (4A – 4C), curly (3A – 3C) and wavy (2A –2C)
All hair types: fine, medium and thick

Aroma
Refreshing citrus Pure-Fume™ aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences.

94% naturally derived^**. Vegan. Leaping Bunny Approved.

^*Ex-vivo testing on tresses when used with be curly advanced™conditioner.
^**Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.