Be Curly Advanced Curl Enhancer Cream

Made for performance and perfected by plants, this curl cream provides 72 hours of frizz protection in high humidity¹, 92% more hydration², and up to 2X the shine³, all while increasing curl definition by 89%⁴.

Since curls and waves are naturally more fragile, our game-changing curl cream for wavy hair and curly hair types also replenishes strength with a peptide derived from plant proteins.

Created with our expert team of texture stylists.

Suitable for
Curl and wave types: 2A – 3C
All hair types: fine, medium and thick

Aroma
Refreshing citrus Pure-Fume™ aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences.

• 98% naturally derived⁵
• Leaping Bunny Approved
• Silicone-free
• Sulfate-free
• Vegan
• 17 amino acids penetrate vulnerable hair strands
• Kokum seed butter deeply nourishes, conditions and provides slip

¹Ex-vivo testing on tresses.
²Ex-vivo testing on tresses vs untreated hair.
³Ex-vivo testing on tresses vs unwashed hair.
⁴Ex-vivo testing on tresses when used with be curly advanced™shampoo, conditioner, curl perfecting primer and curl enhancer cream vs untreated hair.⁵Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.